During my fall 2019 semester internship at the Kansas Museum of History in Topeka, I worked on two projects with visitor studies.
- The first project will assess visitors’ experiences at the museum. I’ll be studying the usability of space and observing how our visitors engage with our galleries, exhibits, and staff members. Some of the key themes I hope to address include navigation/pathways, signage, exhibit design, exhibit content, where and how time is spent, interactions throughout the space, and etc. This project will largely involve observations, tracking, and exit interviews/surveys.
- The Kansas Historical Society is also in the process of redeveloping our website. For this, I’ll be conducting a variety of small research projects to assess how we can simultaneously improve our website for our current set of users, and attract more visitors to our website, museum, and historic sites. My first task for this project will be a visual analysis. Through surveys, social media polls, and/or focus groups, I will be studying what types of images and videos most appeal to our users, and determining how we should evolve our marketing plans.